Santa Maria - Comprehensive Redesign and Artwork Management

The Challenge

Santa Maria faced significant challenges with their previous artwork provider, which necessitated a comprehensive project involving over 600 artworks for their spice product line. The primary objective was to establish a cohesive design architecture across all markets, based on the brand agency's master design. Additionally, Santa Maria required guidance in selecting printers and managing the intricate stages of planning, coordination, print management, design implementation, and proofing stages.

The Solution

Collabra took full project management responsibility, implementing a systematic design approach across all markets. By optimizing the production process and enhancing printer collaboration, potential delays and bottlenecks were minimized through detailed planning and scheduling. A structured content management system reduced revisions, while an agile workflow ensured flexibility for any unforeseen changes.

Lina Nilsson, Marketing Assistant at Paulig Group, highlighted Collabra’s impact:
"As their first ‘test’ project with us, I can just give them high remarks—they did a great job, and in the end, there was not much we needed to correct later on."

The Results

Collabra’s expert project management and structured approach ensured a smooth and efficient redesign process. With an average of just 1.5 revisions per artwork, the project was completed with speed and precision, even with late volume decisions. By anticipating challenges and maintaining a proactive workflow, Collabra minimized delays and kept the project on track.

Key Success Factors

• Comprehensive planning – A detailed article list and content briefs ensured a structured start.
• Proactive issue resolution – Most challenges were addressed before artwork implementation, preventing delays.
• Customer onboarding training – Clear and precise corrections streamlined the approval process.
• Agile methodology – The process adapted to changes without disrupting production.
• Quick feedback cycles – Proactive scheduling enabled smooth collaboration and fast approvals.

Lina Nilsson, Marketing Assistant at Paulig Group, emphasized the success:
"From brief to printed label, everything went smoothly. Thanks to Collabra’s expertise and proactive approach, we launched all items on time with minimal corrections."