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Mills Improves CGI Production Efficiency with Cway’s Integrated Workflow

collabra-flora-packaging-pack-shots

Industry

Food Production

Challenge

Mills faced an inefficient and time-consuming CGI creation process. Multiple manual steps, email-based approvals, and reliance on an external vendor led to delays and inconsistencies. Without a clear workflow, CGI production often took longer than necessary, creating bottlenecks in product launches. Mills needed a more streamlined, automated approach to improve efficiency and reduce manual coordination.

Results

By integrating CGI production into Collabra’s streamlined workflow within Cway, Mills significantly reduced turnaround times and eliminated manual coordination. CGI approvals are now automated, files are stored centrally in Cway’s Media Center, and product managers no longer need to manage external vendors. This optimized process ensures faster, more accurate CGIs, enabling smoother product launches with minimal effort.

www.mills.no
3×
Faster CGI approvals
100%
Centralized workflow
90%
Error Rate Reduction

Mills' CGI process required multiple manual steps, with files sent via email for creation and approval, plus coordination with an external vendor. This added complexity, delays, and unclear timelines. By integrating the process into Cway, we eliminated unnecessary steps, streamlined approvals, and ensured faster, more efficient CGI delivery.

Tilda Eriksson

Production manager at Collabra

Mills brands

About Mills

Mills is a leading Norwegian food producer, known for popular brands like Delikat, Mills, Vita hjertego’, Soft Flora, Melange, and Olivero. Specializing in spreads, dressings, and ready-made meals, Mills maintains a strong presence in the Scandinavian market, prioritizing efficiency and brand consistency across its packaging.

The Challenge

Mills faced inefficiencies in its CGI creation process, which involved multiple manual steps, email-based approvals, and coordination with an external vendor. This fragmented workflow led to delays, inconsistent file formats, and increased administrative work for product managers. Without a centralized system, tracking approvals and ensuring timely deliveries became challenging, creating bottlenecks in product launches. To enhance efficiency and maintain brand consistency, Mills needed a more streamlined, automated approach integrated into its existing artwork management process.

The Solution

Collabra implemented a standardized CGI process within Cway®, integrating CGI creation into the artwork management workflow:

  • Automated CGI Request – Mills simply selects a CGI request in the initial artwork order.
  • Seamless Integration – CGI files are created automatically alongside the artwork and uploaded to Cway® for approval.
  • Faster Approval Process – CGIs are ready within 1–2 weeks after artwork approval, significantly earlier than before.
  • Centralized Storage & Access – Approved CGIs are stored in Cway’s Media Center, making them instantly available for download by Mediastore and other stakeholders.

The Results

By adopting this optimized process, Mills achieved measurable improvements:

  • Time Savings – CGI production and approval are now 2–4 weeks faster than the previous workflow.
  • Reduced Manual Work – Product managers no longer need to request files, verify formats, or coordinate between vendors.
  • Enhanced Accuracy – CGIs are generated within the same system as the artwork, ensuring consistency and eliminating errors.
  • Simplified Collaboration – Approval files are reviewed directly in Cway®, triggering an automated delivery process—eliminating scattered email approvals.

With Collabra’s expertise and Cway’s powerful workflow automation, Mills has transformed its CGI process, reducing inefficiencies and ensuring a faster, more reliable workflow for every product launch.

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