Boosting Online Sales: Estrella’s Hero Image Strategy

The Challenge

Estrella’s goal is to bring innovative new products to market while maintaining the highest quality standards. As online shopping continues to grow, their challenge was clear:

1. Improve product visibility in Ecommerce platforms such as K-ruoka.fi and S-kaupat.fi.
2. Ensure mobile-optimized product images that help consumers quickly identify and select their favorite snacks.
3. Create cohesive and recognizable packaging designs across all product lines while maintaining brand consistency.

To address these challenges, Estrella needed a smart, scalable, and efficient approach to managing and optimizing their product visuals—without overloading their creative teams.

The Solution

Collabra’s expert Ecommerce design team optimized Estrella’s hero images by simplifying visuals, enhancing key elements, and ensuring seamless mobile compatibility. The focus was on brand recognition and clarity, allowing customers to quickly identify their favorite products even on smaller screens. By removing unnecessary design elements and emphasizing key features like the logo, product name, and promotional claims, the new images stood out more effectively in online stores.

To maintain a consistent brand presence, Collabra established clear design guidelines that aligned hero images with existing product lines and packshots. This ensured a unified and cohesive look across all Ecommerce platforms, strengthening brand visibility and shopper confidence. With these optimizations, Estrella's products became easier to recognize and navigate, leading to a more intuitive and engaging shopping experience for consumers.

The Results

The optimized hero images delivered stronger brand consistency, improved legibility, and enhanced visibility across Ecommerce platforms. By ensuring a clear and recognizable design, customers could quickly identify Estrella’s products, making online shopping more intuitive and engaging.

Key Outcomes:

• Stronger brand presence – Hero images stood out more effectively in search results and product listings.
• Higher engagement – Improved visuals attracted more clicks, increasing shopper interaction.
• Boosted sales conversions – Clearer product images helped customers make faster, more confident purchase decisions.
• Increased efficiency – Streamlined artwork updates and approvals saved time, allowing design teams to focus on new innovations.

By refining its Ecommerce visuals, Estrella strengthened its market impact and online sales performance, reinforcing its position as a leading snack brand.