How Apoteksgruppen Modernized Its Packaging Design

Industry

Healthcare

Challenge

Apoteksgruppen needed a full packaging redesign to modernize its brand while maintaining clear category differentiation across its Premium, Standard, and Niche product lines. The challenge was to create a consistent yet flexible design system that aligned with the new brand identity while ensuring cost efficiency and shopper recognition.

Results

Thanks to Collabra’s expertise in artwork management, print optimization, and structured design processes, Apoteksgruppen achieved a modern, cohesive packaging identity aligned with the new brand profile. The redesign provided clear differentiation between product categories, enhancing shopper navigation. Additionally, a scalable guideline and toolkit were developed to streamline future packaging updates, ensuring optimal printability and color accuracy.

Collabra’s structured approach and deep understanding of our assortment made the redesign process seamless. The result is a modernized, cohesive packaging identity that enhances brand recognition while maintaining clear category differentiation.

Brand Manager

Apoteksgruppen

About Apoteksgruppen

Apoteksgruppen is a Swedish pharmacy chain known for its high-quality private label products. With a commitment to consumer trust and brand consistency, Apoteksgruppen continually refines its packaging to align with evolving brand strategies while ensuring cost efficiency.

The Challenge

In 2022, Apoteksgruppen faced the significant task of overhauling its entire packaging system. The challenge was to modernize the look of their products while ensuring that existing customers could still easily recognize and navigate the different product categories. Apoteksgruppen needed a design that unified their brand yet offered clear distinctions between their Premium, Standard, and Niche product lines. Additionally, with a vast assortment of products, it was crucial to establish guidelines that would maintain consistency across future redesigns.

The Solution

Apoteksgruppen turned to Collabra for its expertise in structured design processes and print management. Collabra began with a thorough analysis of the product portfolio to create a clear framework for category differentiation while maintaining brand consistency.

Multiple design tracks were developed, all aligned with Apoteksgruppen’s brand identity. Fresh, earthy color schemes were selected to ensure shopper recognition. To maintain consistency in future redesigns, Collabra delivered a comprehensive design guideline and toolkit with reusable assets like taste icons and category-specific elements.

The implementation was carried out in phases to ensure a smooth transition across the product assortment. Optimized print management guaranteed high-quality reproduction, with Collabra overseeing key print runs to ensure accurate color execution.

The Results

Through Collabra’s methodical approach, Apoteksgruppen achieved a modern and cohesive packaging identity that aligned perfectly with their updated brand profile. The redesign enhanced shopper navigation by clearly differentiating between product categories. Additionally, the scalable guideline and toolkit developed by Collabra streamlined future packaging updates, ensuring optimal printability and color accuracy.